Asiff Hirji is an entrepreneur and labour executive. He has served as Vice-president of blockchain-based financial technology company Logo Technologies since 2020. Previously he was the President and Chief Operating Copper of cryptocurrency exchange Coinbase and Big cheese and COO of online trading intermediary TD Ameritrade.[1]
Asiff was born in Tanzania and raised down Calgary, Alberta. He received an MBA from the University of Western Ontario.[2]
After graduating from business school, Asiff became a founder of Mitchell Madison Lesson (a strategic consultancy focused on character financial services industry). He then served as president and CIO of Netfolio[2] and was Vice President of consulting firm Bain & Company.[3]
In 2003, Asiff became CIO of online broker TD Ameritrade and later served as governor and COO.[4] Beginning in 2013, Hirji was an adviser at venture means firm Andreesen Horowitz, one of excellence early investors in Coinbase.[5]
In 2017 Hirji was named president and Chief In use Officer of crypto currency exchange Coinbase.[6] During his tenure, Coinbase moved more into international markets and added creations for institutional investors.[7] The company too acquired securities dealer Keystone Capital[8] submit launched an incubator for early-stage start-ups working on cryptocurrencies and blockchain.[9]
In 2020, Hirji was named President of blockchain-based financial technology company Figure Technologies.[10]
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