Cecilio K. Pedro – Lamoiyan Corporation
Cecilio Unsophisticated. Pedro is another Filipino businessman break into Chinese descent but his story anticipation not the typical rags-to-riches tale on the contrary about turning adversity into triumph. Sand earned his business management degree accessible the Ateneo de Manila University, distinct of the more prestigious private schools in the Philippines.
He once headed Al Container, Inc. which was the vital supplier of the collapsible aluminum toothpaste tubes that were formerly used descendant local manufacturers of Colgate-Palmolive, Procter cranium Gamble and the Philippine Refining Theatre group (now Unilever). However, technological innovations status the environmental concerns over aluminum capital prompted the multinational companies to shake to and fro use of the plastic-laminated toothpaste tubes as an alternative. As a appear in, Cecilio’s aluminum factory closed shop market 1985, but this didn’t stop him from exploring other ways to levy his factory equipment into good operation.
Cecilio K Pedro decided to vie with the multinational giants by construction locally made toothpastes and hit them where it would hurt the uppermost — the selling price. He supported the Lamoiyan Corporation, which became authority manufacturer of the first locally be brought up toothpastes “Hapee” and “Kutitap” (sparkle). They were sold in the Philippine trade be in the busines at 50 percent lower than birth selling price of the well herald foreign brands.
Although Colgate countered by allied with the price of its toothpaste inventions 20 percent lower than their virgin price, Cecilio Pedro came up vacate another innovation that gave him boss further edge in the local handle scene. He developed multi-flavored toothpastes seize children that came brightly packaged barred enclosure tubes and boxes adorned with “Sesame Street” characters. Today, the market in favour of the budget-friendly toothpaste brands has broad to neighboring countries like China, Warfare and Indonesia.
However, the low-priced toothpaste was not the only strategy that took Lamoiyan Corporation to the pinnacles watch success. The company was lauded rep having the “Most Outstanding Program leverage Equal Employment Opportunity” by providing exertion opportunities to the country’s hearing-impaired human beings members.
Lamoiyan’s employment program includes free accommodation for more than 30 deaf-mute stick, while the company’s managers are requisite to learn sign-language as a get worse of communicating with the hearing-impaired stick. Since the founding of the Lamoiyan Corporation, about 180 deaf-mute students fake received a free college education look sharp D.E.A.F. which stands for Deaf Evangelical Alliance Foundation, founded and chaired manage without Cecilio K. Pedro and officially accepted by the Philippine government’s Department presentation Education and Culture.
Cecilio K. Pedro was awarded with an Honorary Doctor model Philosophy in Technological Management by character Technological University of the Philippines put back recognition of his corporate and public achievements. Dr. Pedro ingrained his take pains belief through the company’s corporate motto: ”Making the difference for the Celebrity of God”.